The Main Thing- How To Focus On Your Business Goals

“The main thing is to keep the main thing the main thing.”

Have you ever heard this statement before? It was made popular in the late 90’s by Stephen Covey, who was widely known for his successful book, “The 7 Habits of Highly Effective People.” Even if you haven’t read the book, you’ve probably heard quotes from it. When he coined this poignant phrase, Harvard educated Covey was on to something, and even now, over four years after his demise, the saying still rings true. For business owners in particular, keeping your focus on the main thing can yield measurable success.

But how do you figure out what the main thing is? And once you identify your main thing, how do you make sure it remains your focus?

For business owners, it is even more important to maintain a clear focus on your “main thing.” Busy entrepreneurs know that as soon as their business has started, they are immediately bombarded with competing demands for their time, attention, and resources. The following are some tips for business owners on how to remain focused on the main thing:

  1. Clearly identify your mission statement. If you haven’t written a mission statement for your business, do it now. This mission is the “main thing” of your business. Write it out or have it printed and place it in plain view of your work station so that you can be reminded of your mission throughout your day when distractions come your way.  If you need help creating your mission statement, there are many articles online that can give you some guidance on where to begin. https://www.entrepreneur.com/article/65230
  2. Create well thought out goals. Now that you have your mission statement, it is important to create goals that will help you achieve this mission. It is relatively easy to come up with a great idea, but without a plan to get there, you will likely become distracted with the everyday details of running your business. When creating your goals, consider making them incremental, with smaller goals that will be relatively easy to achieve, followed by greater goals as you become more successful. It is also important to make sure that your goals are measurable, so that you know when you have reached or exceeded them. For more help in setting your business goals, here is a useful article: http://www.notredameonline.com/resources/business-administration/six-tips-for-setting-business-goals/#.WE6w0oWcGUk
  3. Train your team on your mission statement and goals. A great mission statement and goals are very useful, but they will not get your business to the finish line unless you train your entire team on what they are and how to reach them. Your employees need to know where your business is headed, and how you want it to get there so that they can be fully empowered to succeed at their jobs. When they can succeed at their jobs, your business will succeed at its mission. For more information on setting goals for employees, this is a good article: http://www.foxbusiness.com/features/2011/04/13/motivate-employees-goal-setting.html
  4. Manage your time wisely. Construct your daily and weekly schedule so that you are dedicating sufficient time toward meeting your goals. Review your calendar at the end of each week to evaluate which activities were the most productive, and which activities should be scaled back to make room for the more productive ones. Remind yourself that unless revenue is part of your mission statement, your daily activities should not be focused toward that end. When you accomplish your goals, the revenue will come. For more tips on how to manage your time, this article is worth reading: http://www.forbes.com/sites/martinzwilling/2014/04/24/entrepreneurs-need-time-management-accelerators/#29f1d9212480

Mark Twain once said, “Put all your eggs in one basket and then watch that basket.” As a business owner, over diversifying and giving time and resources to activities that are not the main thing can distract you from your mission. Remember to always keep the main thing the main thing, and there is no unreachable goal.

If you need help planning your business strategy, call Blount Law, PL. We offer General Counsel services for your business, as well as an initial business audit that will help you set achievable goals for greater entrepreneurial success.

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Written by blountlaw